Whats My Why


I have always had a passion for traveling and freedom to do as I wish.  Even though I have often given up my immediate freedom for long term freedom, I believe freedom is one of the greatest qualities to have.  I do not mind having a job under a boss as long as that job has a certain amount of freedom.  When I am micromanaged, I know it is time to leave or make a change.  Freedom to do as I choose is why I want to create my business.  I want to live life on my terms.

My business’ vision is based on helping upgrade and improve people’s way of conscious communication.  On the same note, I believe people can only be as successful as their level of communication.  According to Grant Cardone’s book Sell or be Sold, he introduces me to that idea in his book (2012).  As people grew in knowledge and communication they can translate their thoughts to other people effectively (Cardone, 2012).  As explained by Lakhiani (2016) in The Code of The Extraordinary Mind, it is close to difficult to solve self-problems by staying in the level of consciousness that created the problem (Lakhiani, 2016).  For this reason, by leveling up both one’s level of consciousness and communication skills, people can be better prepared to solve problems.

Based on Abrams’ (2012) Entrepreneurship – A Real World Approach, she elaborates on the four C’s, which are creativity, control, challenge, and cash as the the major reasons people undertake such a task as stepping out of their comfort zone to become an entrepreneur (Abrams, 2012).  Perhaps each of these ideas are important in their own right, though I believe some are more important than others to certain people.  She claims that knowing which one motivates you can help you structure your business correctly (Abrams, 2012).

I understand that possibly creativity is the most important of the three Cs.  I want to create something that will solve a problem in a unique way.  As much money matters, contributing to society is the way to create something lasting (Abrams, 2012).  The best way to wealth is by creating something that helps everybody.  By creating a value based on an idea I value, chances are that I will be able to capitalize on the situation.

Abrams warns that by attracting investors to gain cash, one might lose control (Abrams, 2012).  Losing control is not one of my worries.  I intend to collaborate with likeminded individuals as a short cut to network with my heroes and mentors.  I would argue that another reason for entrepreneurship would be collaboration and networking.  My aim is to connect with other entrepreneurs with like-minded values.  Such a move could result in making money while providing value.

Challenge and Control are the other two Cs that Abrams argue are the reasons for entrepreneurship (Abrams, 2012).  While I agree with her, these are not my reasons.  I will get enough challenge from whatever I do.  Control has never been an issue as I can control my ego and focus on the task on hand.

My vision of upgrading people’s way of conscious communication might be daunting, but as Traynor (2017) argues, small ideas just do not cut it anymore.  A vision must be timeless and not tied to present ideas or cultures.  If your vision is tied to an app or present software, it has an expiration date (Traynor, 2017).  I believe communication and how people think will evolve, but never go out of date. 

A vision will dictate your goals, strategy, tactic, and activities (Traynor, 2017).  With my vision and the present technology, I intend on creating an app on the phone that pushing people to be social.  My goal is to create an app and my strategies and tactics will fall under that.  If technologies and culture changes, so will my goals and strategies, but my vision to upgrade people’s ability to communicate will stay true.

I believe my why and my vision are deep enough to survive obstacles and detours.  Nazar (2013) makes it clean in his video that we are all going to face challenges in our entrepreneurial journey, we just need to make sure our “Why” is strong enough to stand.  Freedom is worth fighting for, which is why I enrolled in the Navy and continue my education.  People should have the freedom to do what they want within reason.  They just need to be able to communicate why they did what they did.  Raising someone’s level of consciousness will cause them to make less mistakes. 

It has taken me a while to realize that my vision is my specific way of making the world better.  I might have delusions of grandeur, but I am ok with that.  Growing up I was awful at communicating and only recently have I gotten any level of competency of communicating my thoughts.  Teaching others, through an entertaining way, how to communicate better would help so many people.

My vision can be contributed to both Cardone (2012) and Lakhiani (2016).  Grant Cardone is a sales master who explains how people sell their idea in Sell or Be Sold (Cardone, 2012).  People are only as successful as their level of their communication. (Cardone, 2012).  Vishen wrote the book The Code of the Extraordinary Mind, which reminds people that they are in control of their beliefs and mindsets (Lakhiani, 2016). 

You are always trying to sell people on your thoughts (Cardone, 2012).  I would like to make sure people thoughts are worth selling, which is why I would like to level up the way people think.

My why is that I want freedom.  Freedom to go when I want and collaborate with who I want.  I am willing to do what must be done.  I expect setbacks and obstacles on my way, and I believe my why is big enough to survive the storms that are undoubtedly going to come my way. 

My vision is timeless I believe.  It does not depend on anything but people living.  I want to help people communicate better.  I want to help them communicate better thoughts, so we have higher level problems.  Consciousness and communication go hand in hand, and I aim to help people do both more effectively.



Abrams, R. M. (2012). Entrepreneurship: a real-world approach. Palo Alto, CA: PlanningShop.

Cardone, G. (2012) Sell or be Sold: How to get your way in business and in life. Austin, TX:Greenlead Book Group Press.

Lakhiana, V. (2016). The code of the extraordinary mind: ten unconventional laws to redefine your life & succeed on your own terms. Ney York: Rodale.

Nazan, J. (2013, May 24). Why’s your Why?: Why Start A Business – How To Start A Business. Retrieved November 23, 2017, from https://www.youtube.com/watch?v=spCfq_WNhQg

Traynor, D. (2017, May 15). Why startups need a strong vision. Retrieved November 24, 2017, from http://blog.intercom.com/why-startups-need-a-strong-vision/